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San Diego Zoo Safari Park

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Bottle-fed Giraffe Calf Rejoins Herd at San Diego Zoo Safari Park

SafariParkBlogAnimal care staff at the San Diego Zoo Safari Park are taking extra-special care of one of the giraffe calves in the East Africa habitat. Starting today, Congo, a 2-month-old giraffe calf, will be bottle-fed three times a day while he’s with his herd. Eileen Neff, a senior mammal keeper at the San Diego Zoo Safari Park, fed Congo his bottle this morning from the back of a keeper truck. Congo gets 2.6 liters of formula at each feeding—and he finished his bottle in about 5 minutes.

Congo is being bottle-fed by animal care staff following the death of his mother, earlier this month. The giraffe calf, who was born June 22, 2015, began taking bottles from animal care staff while he was being cared for at the Park’s veterinary hospital. He was then transitioned to a boma, or barn, in the East Africa habitat and paired up with a 2-year-old giraffe named Leroy, who was also bottle-fed as a young calf.

Congo and Leroy were re-released into the East Africa exhibit at the Safari Park this morning, and Congo was soon seen playing with two other female calves, Siri and Yamakaui. All three calves were born this summer at the Safari Park.

San Diego Zoo Global is partnering with the Giraffe Conservation Foundation to help conserve giraffes in East Africa. This year, a team of scientists from the San Diego Zoo Institute for Conservation Research has been developing a conservation project with Kenyan pastoralists, to find ways to collaborate and protect giraffes in the savanna.

Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes on-site wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The work of these entities is inspiring children through the San Diego Zoo Kids network, reaching out through the Internet and in children’s hospitals nationwide. The work of San Diego Zoo Global is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.

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One Step Closer To Fledging

Antiki has moved out of the nest box, spending her time on the ledge outside where her parents groom and feed her.

Antiki has moved out of the nest box and is spending her days on the ledge outside where her parents groom and feed her.

As many Condor Cam viewers have experienced, the rearing process for a California condor can be long and slow. It makes sense, though, for a condor to develop so slowly. She has lots of growing to do. When our chick, Antiki, hatched, she weighed approximately 6.35 ounces (180 grams). When she reaches her fledge weight of 17 pounds (8 kilograms) or more, she will have increased her hatch weight by 44 times! I, myself, have only increased my birth weight by 19 times.

On August 6, at 118 days of age, Antiki took her most recent step toward leaving the nest: she jumped up onto the barrier between her nest box and the adjoining roost area. She later hopped back into her nest, but that’s OK. There’s no hurry to fledge, or leave the nest, just yet. Her feathers still need time to fill in all of the way. In the meantime, hopping up and down from the barrier will exercise her muscles, as well as improve her balance. On August 11, she hopped into the roost area on the other side of the barrier for the first time. Here, she can warm herself in the sun, if she so chooses. While out in the roost, she can also rest or sleep in the shade, perch with her parents (if they are not perched out in the flight pen), or step out to the roost ledge to soak up the sun’s rays for the first time. The ledge is about 8 feet from the ground – high enough to make the parents feel comfortable and secure in their nest, but not as high as a condor nest in the wild. Antiki may get near the edge, but she will be cautious in doing so, so she doesn’t teeter off. It is natural for condor chicks to explore and exercise on the edge of their nest cavities. Rarely do they fall out; in 33 years of raising California condors here at the San Diego Zoo Safari Park, we have never seen a chick fall from its nest area prematurely.

The next step of Antiki’s development will be to fledge. When she is ready, she will jump off of the 8-foot-high nest ledge. She will either slow her fall to the ground below the ledge, or fly to a nearby perch. We consider her fledged when she can get up on a perch by herself. The youngest we have seen a condor chick fledge here at the San Diego Zoo Safari Park is 123 days old. Sometimes chicks have waited until over 165 days. It all depends on the chick.

The parents tend to be very vigilant at this phase of their chick’s development. It might appear over-protective to us, but keep in mind that they have invested an entire breeding season and lots of energy into this one chick. It benefits them greatly to make sure that their sole offspring is safe, healthy, and strong. They usually don’t coax or pressure their chick to leave the nest; on the contrary, we have seen parents make sure that it doesn’t stray too far from the nest if it’s not ready yet. The parents will usually perch and/or roost near the fledgling. They also will join her when she finally starts going to the feeding area of the flight pen. Most of the time, though, they will push her aside and they will eat first, feeding her when they are done. In “condor culture,” the bigger, more dominant birds usually eat first, while the subordinate birds wait their turn. The earlier Antiki learns this from her parents, the better she will assimilate into a wild population after she is released. Don’t worry—Sisquoc and Shatash won’t let Antiki starve. They will continue to feed her even when she is out in the flight pen. Eventually, she will eat more and more on her own.

Depending on Antiki’s development and activity levels, we will try to switch the Condor Cam view from the nest box/roost area to the flight pen. You’ll be able to see the roost area, most of the perches in the pen, the feeding area, shade areas created by plants, and the pool, where she can either drink on her own or bathe (one of my favorite condor activities to observe!). The view will be wide, so detail will be harder to discern. Also, we do minimal maintenance in the pen once the chick is large enough to look over the nest box barrier and into the pen. So the pen has lots of plant growth and dried food (animal carcasses) in it. We limit our activities in/near chick pens so as not to expose the chick to humans, thus desensitizing her to our presence. We have found that chicks raised in isolation from humans tend to be more successful once they are released to the wild. The flight pen won’t look as nice as an exhibit you might see at the Zoo or the Safari Park, but Sisquoc and Shatash prefer it that way, if it means we stay away from their precious chick!

Thanks so much to all of our faithful and dedicated Condor Cam viewers. Soon, your support and devotion will be rewarded when our “little big girl” spreads her wings and takes that next step. Rest assured, though, that Antiki’s story will be far from over!

Ron Webb is a senior keeper at the San Diego Zoo Safari Park. Read his previous blog, Condor Chick: Getting Big!

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San Diego Zoo Safari Park Loans African Elephant to Fresno Chaffee Zoo

SafariParkBlogA team of animal care staff from the San Diego Zoo Safari Park went on the road this week with a 7,500-pound (3,432-kilogram) traveling companion named Vus’Musi. The 11-year-old male elephant—who is affectionately called “Moose” or “Moosey” by his keepers—was moved to a new home at the Fresno Chaffee Zoo on Thursday, Aug. 20 as part of a breeding loan recommended by the Species Survival Plan program, managed within zoos accredited by the Association of Zoos and Aquariums.

Vus’Musi’s keepers worked with him for weeks to prepare him for the move, so when the day came for him to leave the Safari Park, he walked into his moving crate easily. To ensure that Vus’Musi was safe and confortable, he was monitored throughout the entire drive by two of his Safari Park keepers and a veterinarian. During the trip, there were frequent stops to reward him with treats, including watermelon and cuttings from leafy tree branches.

Upon his arrival, Vus’Musi was placed in a holding area that allows him to see his two new herd members, females Amy and Betts. He won’t have physical access until he has completed his quarantine at the Fresno Chaffee Zoo. Two of Vus’Musi’s keepers from the Safari Park, Mindy Albright and Curtis Lehman, will stay with him in Fresno to assist in his transition to new keepers and surroundings.

“He’s all grown up,” said Curtis Lehman, animal care supervisor, San Diego Zoo Safari Park. “Being a male, we knew that someday he’d probably move to another place and start a family of his own—and it turned out to be the Fresno Chaffee Zoo.”

This fall, all three elephants will be living in the multi-species African Adventure habitat. Opening October 15, the area features savannas, pools, waterfalls and mud wallows. The other species included in the new African Adventure habitat include lions, cheetahs, rhinos and meerkats.

Vus’Musi was born at the San Diego Zoo Safari Park in 2004. He is the first calf born into a herd of elephants that was relocated from Swaziland to the San Diego Zoo Safari Park in 2003, to prevent them from being culled in their homeland. His name, Vus’Musi, means “to build a family”—and now that he is in Fresno, animal care staff hope that he will become a father.

Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes on-site wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The work of these entities is made accessible to children through the San Diego Zoo Kids network, reaching out through the Internet and in children’s hospitals nationwide. The work of San Diego Zoo Global is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.

CONTACT: SAN DIEGO ZOO GLOBAL PUBLIC RELATIONS, 619-685-3291
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10 Tiger Vines for Global Tiger Day

You can be a hero for wildlife by visiting the Zoo or Safari Park, or by joining the San Diego Zoo Global Wildlife Conservancy, which supports our tiger project in Way Kambas National Park in Sumatra, Indonesia.

For more fun animal videos, follow the San Diego Zoo Safari Park.

Jenn Beening is the social media planner for San Diego Zoo Global. Read her previous post, 21 Terrific Tiger Facts.

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Condor Chick: Getting Big!

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There she grows! Antiki is feathering out nicely.

Antiki, our California condor chick featured on this year’s San Diego Zoo Safari Park’s Condor Cam, is now over 100 days old and starting to get her “big bird” feathers! As many of our regular viewers have noticed, her flight feathers are growing in. Some of the first feathers that start to grow are the wing feathers. It is easy to see the feathers growing through the chick’s down—the down feathers are gray, but the new flight feathers are black. The long feathers that grow from the tip of the wing are called “primary feathers” and the feathers from the wrist to the armpit are “secondary feathers.” Primary and secondary feathers are the giant feathers that make the California condor’s wing so large and impressive; an adult can have a wingspan of up to 9 ½ feet! We are estimating our chick’s wingspan to be around 5 feet right now—between the size of a red-tailed hawk’s and a bald eagle’s. Her tail feathers are also starting to grow. They’re a little harder to see on camera, but you should be able to spot them soon.

After the wing and tail feathers fill in, the feathers on the chick’s back will start to grow, as well as the small feathers on the top of the wing (called “coverts”). Even though many new, black feathers will be covering parts of her body, she will still have lots of gray down showing, making it easy to differentiate her from her parents. Eventually, her light-colored skin will turn dark grey or black and be covered with fine, fuzzy feathers, but this won’t happen until well after she leaves the nest. Her skin will stay dark until she reaches maturity at 6 years and it turns pink-orange, just like her parents’, Sisquoc and Shatash.

The chick had her second health exam on June 25 during which our veterinary staff were able to administer her second, and final, West Nile virus inoculation. A blood sample was obtained and she weighed in at 13 pounds, 7 ounces (6.1 kilograms), over half of her projected adult weight. Even though our little girl is getting big, she still has room to grow!

The adult condors normally are fed four days per week. The other three days of the week, they are fasted. They often will not eat every day in the wild, sometimes fasting for up to two weeks, so our nutritionists recommend not feeding them every day to prevent obesity and food waste. Their diet, depending on the day, can consist of rats, rabbits, trout, beef spleen, or ground meat. We offer two to three pounds of food per bird per feeding day. When the condors are raising a chick, in addition to their normal diet, we offer extra food every day: 1 rat, 1.5 pounds of beef spleen, 1 trout, and half a pound of ground meat. They don’t end up feeding all of this food to the chick, but we want to be sure that they have enough for the growing baby. It’s difficult to calculate exactly how much food the chick is eating each day, but we estimate that she could be eating 1.5-2.5 pounds of food per day.

Many Condor Cam viewers have seen some rough-looking interactions between the chick and her parents. What may have been happening was a form of discipline. As the chick has gotten bigger, her begging displays and efforts have gotten more vigorous. These efforts can sometimes be bothersome or problematic for parents that just want some peace and quiet. The parents have two ways to make sure that the chick does not cause too much trouble while begging. They can leave immediately after providing food, which is what we’ve seen a lot of on Condor Cam; or they can discipline the unruly chick. This discipline can come in the form of the parent sitting or standing on the chick, or the parent may nip or tug at it. Either of these behaviors results in the chick being put in its place by the dominant bird in the nest, thus ending the undesired behavior. Sometimes, this discipline may occur before the chick acts up. Be mindful that this is perfectly normal for condors to do, even though it would be cruel for us to treat our own babies like that! When condors fledge, or leave the nest, they need to know how to interact with dominant birds at a feeding or roost site. This seemingly rough behavior from the parents will benefit the chick later when it encounters a big, unrelated bird that might not be as gentle.

There have been many questions regarding the chick being able to jump up on the nest box barrier. She hasn’t jumped up yet, but she may soon. Stay tuned for our next blog that will discuss this next big milestone!

Ron Webb is a senior keeper at the San Diego Zoo Safari Park. Read his previous blog, Say Hello to Antiki!

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21 Terrific Tiger Facts

Wild populations of tigers are at an all-time low, but we haven’t lost hope. Understanding tiger behavior and implementing science-based conservation efforts can save these majestic big cats. Get ready for Global Tiger Day on July 29 with these fascinating facts.

There are six subspecies of tiger living today; Amur or Siberian, Bengal or Indian, Indochinese, Malayan, Sumatran, and South China.

There are six subspecies of tiger living today; Amur or Siberian, Bengal or Indian, Indochinese, Malayan, Sumatran, and South China.

3 tiger subspecies (Bali, Javan, and Caspian) are extinct, and the remaining six are all highly endangered due to poaching and habitat encroachment. | 21 Gripping Tiger Facts

3 tiger subspecies (Bali, Javan, and Caspian) are extinct, and the remaining six are all highly endangered due to poaching and habitat encroachment.

The earliest tiger fossils date back about two million years. | 21 Gripping Tiger Facts

The earliest tiger fossils date back about two million years.

In the last 100 years, we have lost 97 percent of wild tigers. | 21 Gripping Tiger Facts

In the last 100 years, we have lost 97 percent of wild tigers.

At the current rate, all wild tigers could be extinct in 5 years. | 21 Gripping Tiger Facts for Global Tiger Day

At the current rate, all wild tigers could be extinct in five years.

Tigers are ambush hunters, with only about 1 in 10 hunts resulting in a meal. | 21 Gripping Tiger Facts

Tigers are ambush hunters, with only about 1 in 10 hunts resulting in a meal.

Tigers have the largest canines of any big cat species, reaching 2.5 to 3 inches long. | 21 Gripping Tiger Facts

Tigers have the largest canines of any big cat species, reaching 2.5 to 3 inches long.

A tiger's tongue is covered with small, hard, hooked bumps called papillae—making it a perfect scraper to rasp off fur, feathers, and meat from bones. | 21 Gripping Tiger Facts

A tiger’s tongue is covered with small, hard, hooked bumps called papillae—making it a perfect scraper to rasp off fur, feathers, and meat from bones.

Tigers can take down prey 5 times their own weight. | 21 Gripping Tiger Facts

They can take down prey five times their own weight.

A tiger can cover a distance of up to 33 feet in one leap. | 21 Tiger Day Facts

A tiger can cover a distance of up to 33 feet in one leap.

Tigers are solitary cats, unless a female is raising cubs. | 21 Gripping Tiger Facts

Tigers are solitary cats, unless a female is raising cubs.

A tiger’s night vision is six times better than that of a human. | 21 Gripping Tiger Facts

A tiger’s night vision is six times better than that of a human.

Female tigers are about 20% smaller and lighter than males. | 21 Gripping Tiger Facts

Female tigers are about 20-percent smaller and lighter than males.

A tiger’s confrontational roar contains energy in the infrasonic range, below human hearing, which helps the sound carry over long distances. | 21 Gripping Tiger Facts

A tiger’s confrontational roar contains energy in the infrasonic range, below human hearing, which helps the sound carry over long distances.

Each tiger has a unique stripe pattern, most include more than 100 stripes. Researchers observing wild tigers can identify individuals by their particular stripes. | 21 Gripping Tiger Facts

Each tiger has a unique stripe pattern, most include more than 100 stripes. Researchers observing wild tigers can identify individuals by their particular stripes.

A tiger's stripes are skin deep. | 21 Gripping Tiger Facts

A tiger’s stripes are skin deep.

ITigers have white spots on the backs of their ears, which could serve as "false eyes," making the tiger look watchful to predators. These spots may also help communicate with other tigers, especially between a mom and her cubs. | 21 Gripping Tiger Facts

Tigers have white spots on the backs of their ears, which could serve as “false eyes,” making the tiger look watchful to predators. These spots may also help communicate with other tigers, especially between a mom and her cubs.

Tigers can sniff out hidden messages left by other tigers through scent marks. | 21 Gripping Tiger Facts

Tigers can sniff out hidden messages left by other tigers through scent marks.

Tigers have partially webbed toes and their claws can reach 4 inches long. | 21 Gripping Tiger Facts

Tigers have partially webbed toes and their claws can reach 4 inches long.

A tiger's front feet have an extra claw called a dewclaw, which is used specifically for climbing and gripping. | 21 Gripping Tiger Facts

A tiger’s front feet have an extra claw called a dewclaw, which is used specifically for climbing and gripping.

While most cats avoid it, tigers seek out water to swim and hunt. | 21 Gripping Tiger Facts

While most cats avoid it, tigers seek out water to swim and hunt.

While most cats avoid it, tigers seek out water to swim and hunt. | 21 Gripping Tiger Facts

Celebrate Global Tiger Day at the San Diego Zoo Safari Park’s Tiger Trail on July 29, 2015. Festivities include keeper demonstrations, tiger enrichment, conservation displays, and much more.

Jenn Beening is the social media planner for San Diego Zoo Global. Read her previous post, How to Build a Pollinator Garden.
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Two-week-old Giraffe Calf Makes Debut at San Diego Zoo Safari Park

Two-week old Congo hurries to keep up with his mother, Chinde, at the Safari Park.

Two-week old Congo hurries to keep up with his mother, Chinde, at the Safari Park.

A two-week-old male Ugandan giraffe slowly followed his mother, Chinde, into the East Africa habitat at the San Diego Zoo Safari Park. The lanky calf hesitantly left the area where he has lived since he was born on June 22. With his comparatively short legs, the calf had to run to keep up with his mother’s long, slow strides as she led her baby to a watering hole, where the other giraffes in the exhibit came to sniff and lick the new member of the herd.

Keepers named the calf Congo, after the river in Africa. He measures more than six feet tall and weighs approximately 200 pounds. All giraffe numbers are declining, but of the nine giraffe subspecies, the Ugandan giraffe is the only one that is endangered. It is believed that fewer than 700 of this subspecies remain in only a few small, isolated populations in Kenya and Uganda.

San Diego Zoo Global is partnering with the Giraffe Conservation Foundation to help conserve giraffe in East Africa. In 2015, a team of scientists from the Zoo’s Institute for Conservation Research have been developing a conservation project that will include Kenyan pastoralists to find ways to collaborate to protect giraffes in the savanna.

Photo taken on July 6, 2015, by Ken Bohn, San Diego Zoo Safari Park.

CONTACT: SAN DIEGO ZOO GLOBAL PUBLIC RELATIONS, 619-685-3291
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Say Hello to Antiki!

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Tests show our Condor Cam chick is a female. Watching Condor Cam shows she seems to be wondering what’s on the other side of that ledge!


The results are in: Our California condor chick being raised on Condor Cam at the San Diego Zoo Safari Park is a female. Her name is “Antiki” (pronounced “an-TEE-kee”), a Chumash word that means “to recover, get well.” She is the seventeenth chick produced by parents Sisquoc and Shatash, and is the seventh that they have raised themselves, including the 2012 and 2013 Condor Cam stars: Saticoy (now flying free in southern California) and Cuyamaca (currently soaring free in Arizona). The pair’s other offspring were raised by keepers using a condor puppet so the chicks wouldn’t imprint on their human caretakers. Overall, Sisquoc and Shatash have proven to be great and reliable parents.

Some viewers have worried about the amount of time that Antiki spends alone in the nest—that she might be getting lonely. Yet, it’s important to look at the situation from a condor “point of view,” using what we know about their natural history.

California condors naturally have a one-egg clutch; in other words, there is never more than one chick in a nest. Although the chicks may appear lonely to us, we need to keep in mind that their social requirements are much different from ours. Of course, a human would be lonely being raised in isolation, but condors thrive in that situation. There is no competition from nest mates (ensuring plenty of food for growth), the single chick receives plenty of attention, preening, and protection from both parents (facilitating the proper social skills for when it’s time to leave the nest) and there is less waste that accumulating in the nest (reducing the possibilities for nest parasite infestation).

Sisquoc and Shatash visit Antiki several times a day for feeding and social interaction, giving her everything that she needs. If she was in distress, it would manifest in improper growth and unusual behaviors. She is in perfect health and showing excellent behaviors for a release candidate of this age, indicating that Sisquoc and Shatash are doing a textbook job!

We do not offer her “toys” or enrichment items, as her parents have provided several items in the nest to explore or play with: feathers, dried food items/bones, or cast hair pellets. We have seen Antiki (as well as every other condor that has been raised at the Safari Park) play with, sleep on, and re-distribute these items around the nest. Field observations have shown that chicks in wild nests in California, Arizona, and Mexico behave in the exact same manner. We don’t want to provide any unnaturally occurring items in the nest as playthings as this could encourage her to seek out similar items after she is released to the wild, possibly putting her in harm’s way. Remember, we are trying to foster behaviors that wild condors should have–avoiding human activity and hazardous, artificial situations. Survival rates for condors that become accustomed to humans and human activity are very low.

We are preparing for Antiki’s second health exam this week; it is usually scheduled when the chick is approximately 75 days old. Enjoy watching our little girl grow up and stay tuned for more updates!

Ron Webb is a senior keeper at the San Diego Zoo Safari Park. Read his previous blog, Condor Cam Chick’s First Health Exam.

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How to Build a Pollinator Garden

Pollinators are one of Mother Nature’s greatest gardeners, yet many populations continue to decline at an alarming rate. While National Pollinator Week continues to raise awareness, conservation of our precious pollinators is a year-round project. One way you can be a hero for wildlife is by creating a pollinator-friendly habitat in your own yard or community, and invite hummingbirds, bees and butterflies to do what they do best.

Hummingbird | How to Build a Pollinator Garden

For starters, you’ll need a nectar source for your hummingbird guests. They get most of their nectar from tubular blossoms, the perfect shape to accommodate their long, slim beak and tongue. Hummers like bright plants that are open during daylight hours, when the birds are awake and hungry. Sage is an excellent option for these tiny pollinators, not to mention the added bonus of providing your herb pantry with some homegrown goodies.

Bee | How to Build a Pollinator Garden

It’s no secret that honeybee and native bee populations are in trouble. Entertain bees in your outdoor space by planting a diversity of vibrant flowers. It’s extremely important to select plants that do not contain neonicotinoids, a class of insecticides that may contribute to Colony Collapse Disorder. Nowadays, some stores label plants that have been treated with neonicotinoids, but many do not, so it’s best to consult with your local nursery before purchasing.

Bee | How to Build a Pollinator Garden

Including suitable nesting habitat in your landscape can help bolster the struggling populations of native bees. Many are solitary (so you don’t need to worry about a hive) and a good number of species are considered stingless, in case that is a concern. You can purchase ready-made nesting houses for mason and orchard bees online, or make your own.

Butterfly | How to Build a Pollinator Garden

For butterflies, a simple search on Google will help you discover which species are common in your area. Once you know which butterflies live in your region, it’s important to learn about their habitat needs. Certain species require specific host plants to serve as larval food for caterpillars. Choose a variety of colorful, native plants with upward-facing blossoms as they provide a landing pad for butterflies to stop and sip on sweet nectar.

Butterfly | How to Build a Pollinator Garden

Adding a water source for all of your pollinator guests is another great idea. If you’re going to use a bird bath to accomplish this, just be sure to add stones that peek above the surface so your tiny guests (bees) don’t drown.

Do you have any tips for creating a pollinator-friendly garden? Leave them in the comments.

 

Jenn Beening is the social media planner for San Diego Zoo Global. Read her previous post, 10 Cats You Don’t Want to Cuddle With.

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M&C Saatchi LA Launches Campaign Calling Animal Lovers to Experience a Safari Closer to Home

SafariParkBlogThis week, M&C Saatchi LA launched “Safaris Departing Daily,” a new campaign for the San Diego Zoo Safari Park. Developed to show Southern California residents that they don’t need to fly around the world for a safari experience, the campaign showcases the thrill, adventure and breathtaking animal encounters of a safari far closer to home, the San Diego Zoo Safari Park.

“We assumed that if we stopped random people on the streets and invited them to go on safari that they’d look at us as if we had three heads,” said James Bray, Executive Creative Director at M&C Saatchi LA. “And they did. But that was the point. The reality of the whole place is quite shocking.”

Featured in the digital video, people on the streets of California were offered the chance to go on a safari, right then and there. Those brave enough to answer yes were driven in a customized safari truck directly to the Park to embark on range of safaris – from a Caravan Safari bringing them face to face with giraffes to a Behind-the-Scenes Safari allowing them to hand-feed birds of prey. Those up for the adventure also had the opportunity to experience a sleepover at the Park as part of the Roar & Snore Safari, relaxing in tents surrounded by the sights and sounds of wildlife.

The multimedia marketing campaign consists of print, social, digital, video and radio, targeting the Southern California region. Directed and produced by Nice Films, the spots feature authentic reactions and experiences from Southern California residents.
The “Safaris Departing Daily” print and digital display will run across Southern California. A digital video “teaser” will run as pre-roll, encouraging viewers to see the rest of the story in a YouTube play list. Radio and OOH will run in the Greater Los Angeles and San Diego markets, and social media will consist of Facebook, Twitter and YouTube activity.

“The San Diego Zoo Safari Park offers a truly authentic safari experience for our visitors that balances wholesome family adventure with our mission to lead the fight against extinction,” said Ted Molter, Chief Marketing Officer, San Diego Zoo Global. “The “Safaris Departing Daily” campaign shows just how close a unique safari experience is for the people of California, and it perfectly showcases the excitement and variety that can be found here.”

Recruiting strangers to drop everything and embark on a safari wasn’t easy – with one consumer even asking, “Can I see some form of identification, please, sir?” To see the full reactions and campaign creative you can visit: https://www.youtube.com/user/sdzsafaripark.

Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes onsite wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, the San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research as well as international field programs on six continents. The work of these entities is made accessible to children through the San Diego Zoo Kids network reaching out through the Internet and in children’s hospitals nationwide. The work of San Diego Zoo Global is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by The Foundation of San Diego Zoo.

CONTACT: SAN DIEGO ZOO GLOBAL PUBLIC RELATIONS, 619-685-3291