With biomimicry, even the scruffy coyote can presume to teach a class in business management! Of course, biomimicry is the study of nature and natural systems, processes, and functions for the purpose of seeking design solutions to human problems. Nature is a biological treasure chest and a ready source of inspiration, ideas, and innovation. More and more, scientists and designers are turning to nature to discover elegant, proven solutions to technical, business, or design problems.
The natural environment, just like the business environment, is constantly changing, imposing certain pressures on the plants and animals that live there. Unique and interesting solutions abound when we study the ways organisms adapt to meet environmental challenges. Case studies become particularly interesting when an environment has experienced a radical change such as a flood, volcanic eruption, or even the impacts of human activities. In times of rapid change, certain organisms have behavioral or physical traits that are favored for success. The organism that can quickly adapt will have the best chance of thriving in the new environment.
Has your business environment undergone some radical changes lately? Are there new competitors? New products on the market that threaten your market share? Have you been downsized? Is a flat economy causing poor sales? In a sense, the coyote has already faced these same pressures and is a proven winner.
To date, about 4,000 species of mammals have been described by science, and the coyote enjoys the largest “market share” of any terrestrial mammal! The coyote is a medium- sized dog that not only survives but thrives in every environment from Canada throughout the United States and all the way to Panama. Think for a moment about the diversity of environments like pine forests, jungles, deserts, and especially urban areas with high human populations. Then, take a moment and imagine how much Southern California has changed in the last 100 years. Yet the coyote has adapted, completely displaced the wolf (its nearest competitor), and thrives. So, how do they successfully conduct their “business” in such varied environments?
Here are some of the “business secrets” of the coyote. It is a medium-sized mammal and so its energy requirements are moderate. It is lean and agile and so can quickly move from one place to another. Coyotes are opportunistic predators and scavengers; they are amazingly versatile in their eating habits, competing with rats, pigs, and man for that title. They are omnivores and will eat just about anything, from vegetation and berries to birds, from rabbits to poodles! Generally, coyotes are most active at night and at twilight times, but it isn’t uncommon to see them active during the day. They keep a flex-schedule! Coyotes are fast and have been clocked at nearly 65 miles per hour (nearly as fast as the South African cheetah). They sometimes hunt in partnership with another coyote in order to exhaust the prey without spending too much of their own energy. They are efficient! Energy conservation is a law of nature and of business. Lose too much energy and you are out of business.
While wolves and coyotes are both members of the canid family, in most of North America, coyotes have totally displaced the wolves. They are clearly better competitors and more adaptive to environmental changes. Additionally, wolves compete with man while coyotes generally don’t. They avoid unnecessary conflicts.
In short, we have just viewed the coyote and business through the lens of biomimicry. Congratulations! You’ve just passed “Business Survival 101” from the Coyote School of Business Management!
Gary Priest is curator of applied behavior at the San Diego Zoo. Read a previous post about biomimicry, Kingfishers and Bullet Trains.
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